I just discovered Shoshana Zuboff’s news. I am more unsettled than ever, and I feel obliged to tell you about it.
Announcement: I created a summary page to keep track of what is going on with this topic at «surveillance and privacy».
Her book «The age of surveillance capitalism» asserts that the internet has ushered in a fundamentally new business paradigm. It is based on the following recipe:
- Your online footprint should be maximized. The more «useful apps» can be palmed off on the masses, the better.
- That footprint is fed into big machines to learn all about you – in your deepest intimacy. I suspect google or facebook already knows a lot of people more precisely than the people themselves.
- Once steps 1 and 2 are well advanced, the resulting knowledge can be utilized to turn around and shape your life, actions, opinions. Billions are already made by selling sharply targeted, immersive, and hard to spot ads and nudges.
The reason I invest into writing this article is that I feel remorse.
«Selling out Your Life» weiterlesen
